Words by: Simone Kealy

When I scroll through Instagram and TikTok during pride month and see all the ads from companies, changing their logos to rainbow, I cannot help but cringe. When I was younger and did not know better, I thought companies acknowledging the queer community was a step in the right direction. Surely it was, especially after decades, even centuries, of discrimination against the LGBTIQ+ community perpetuated by companies and society alike. Little did I realise the insidious nature of businesses donning the rainbow colours of the pride flag. Now, it makes my blood boil.